Entrepreneur, innovator, and brand consultant with over 30 years of global brand marketing experience across major blue-chip spirits groups and multiple premium categories including gin, vodka, whiskies, tequila, wine, and liqueurs.

Career highlights include senior roles at Allied Domecq and United Distillers, plus extensive work as an independent consultant to major drinks corporates, independents, and start-ups. Proven expertise in developing, launching, and scaling premium spirits brands from concept to market-leading positions across 40+ international markets.

Brings deep expertise in brand strategy, storytelling, innovation, and international market expansion. Proven track record driving growth and long-term value through consumer-focused strategies globally.