Veronika Karlova is an experienced spirits consultant within the vodka industry. She has been working for Noblewood Group – the owner of Beluga Vodka since 2020 and is currently looking after the UK on-trade channel. In addition to her role with Noblewood Group, she has been serving as the vodka chair judge at the World Drinks Awards since 2017 and judging on panels for a variety of international competitions, including the IWSC and International Spirits Challenge. She has written articles on a range of vodka topics, including the latest vodka trends, vodka regions and vodka-terroir. A native of Slovakia, she has an extensive knowledge of the global vodka market, and has been featured with Forbes, BBC Radio and Slate Magazine on various vodka subjects.