Josh is the founder of Hard Pour, a strategy studio for rebel brands looking to build market-specific strategies. He also consults for The Drink Cabinet, a creative marketing agency dedicated to the drinks industry. 

A background in hospitality management from techno nightclubs to high-end cocktail bars kickstarted a love of the drinks world!  Past experience covers a wide cross-section of the industry from managing twenty five markets in a Global Trade Marketing role for Wolfie’s Whisky, Marketing Manager for Master of Malt Trade and 5 years agency experience working on strategy and activation projects with global brand teams at major drinks houses. 

Drink of choice: a filthy Gibson Martini please.