The New Product Awards recognise outstanding spirits launched within the past 24 months, celebrating innovation, quality and commercial relevance across the global drinks industry.
Designed specifically for new liquid launches, brand extensions, finishes and flavour developments, the Awards highlight products shaping the future of their category. All eligible entries are submitted directly through the Global Drinks Awards system, simply select the New Product Awards option during entry. There is no separate form or additional process.
The New Product Awards give producers a unique opportunity to showcase innovation where it matters most: in front of experienced international trade judges.
Entering provides:
spotlighting new launches, not just established brands
Ensuring credibility and real-world relevance
Cclear, defensible results
To ensure visibility to key buyers
Understand how your new product performs in context
Enter Once. Gain Broader Recognition.
By entering the Global Drinks Awards and selecting the New Product Awards option, new launches are evaluated twice: once within their primary spirits category, and again specifically for innovation. This maximises exposure, insight and industry credibility, all through one streamlined entry.
