Equal Measures is the UK’s leading non-profit dedicated to delivering intersectional Equity, Diversity & Inclusion (EDI), from bar to boardroom, in the drinks and hospitality industries. The organisation enriches possibilities for workers from Black, Asian, and minority ethnic backgrounds, as well as those who are queer, genderqueer, neurodivergent, or who have faced systemic barriers to their career progression.
Equal Measures’ Education & Mentorship programme gives beneficiaries the tools, contacts and confidence needed to build and sustain rewarding careers. Through EDI consultancy, it educates the global trade, building awareness of obstacles faced by marginalised groups, improving existing hiring practices, inputting safeguarding policy and procedure, training teams, and working collaboratively to make hospitality a place where everyone can thrive.
Equal Measures sits on Tales of the Cocktails’ Education Committee and the Drinks United Advisory Board. Its expertise in driving positive change in the industry has resulted in it winning Fortnum & Mason’s Impact Award 2025, UnderOne’s DEI Innovation Award 2024 and The Spirits Business Ethical Award 2024. It has also won National Lottery Community Grant 2024 & 2025, and the Tales of the Cocktail Foundations’ Bartender Wellbeing & Welfare Grant 2023.
