Deano Moncrieffe is an award-winning drinks expert and entrepreneur with more than 20 years’ experience in premium spirits. He worked with Diageo for over a decade in European and global roles across luxury spirits, before founding London agave bar HACHA and creating the multi-award-winning Mirror Margarita. An experienced international spirits judge for more than 10 years, Deano is also a regular cocktail expert on Channel 4’s Sunday Brunch. Named among the drinks industry’s 100 most influential people in both 2022 and 2023, he is the founder of Equal Measures, the award-winning initiative advancing diversity and opportunity across hospitality and drinks.