Ben Lindsay is a senior commercial leader with over 15 years’ experience across premium drinks and FMCG, with a deep specialism in spirits and the UK on-trade. He has held senior roles leading national serve and account strategies across pub groups, wholesalers, late-night and premium free trade. His background spans gin and premium spirits portfolios, draught and RTM models, and national on-trade P&L ownership, giving him a holistic, operator-led perspective on what products and liquids that meet and exceed consumer expectations.