Ruchira Neotia DipWSET is a drinks consultant, presenter and writer, named one of the Top 100 Most Influential Figures in the UK Drinks Industry in 2025. Indian-born and London-based, she transitioned from a successful international FT100 marketing and consultancy CMO career to advising global drinks brands, chairing major conferences and speaking on leading industry panels. Through her consultancy she delivers measurable growth and first-to-market ideas; her 360° drinks programme for Asma Khan’s Darjeeling Express tripled beverage revenue in six weeks and secured a place in The Drinks Business 2024 Top 40 Restaurant Drinks List.

She founded Ruchira’s Table, an invite-only curated events platform connecting drinks brands with the right audiences through memorable food and drinks collaborations, working with partners including Baijiu, NSD Bourbon, Indri and Pays d’Oc IGP. A seasoned judge, she is Panel Chair for all whiskies at the Global Spirits Masters and judges with IWSC, LWC, LSC, Cocktails in The City, the World Whiskies Awards and now, Drinks-Intel. Ruchira is an expert on the Indian market and a respected drinks writer for both UK and Indian drinks publications, as well as a patron of The Drinks Trust and an active Liveryman of The Worshipful Company of Distillers.

Follow Ruchira on instagram @ruchneo