Olly has reported on the global beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as Managing Editor, overseeing editorial strategy, analysis and industry insight. Since joining Global Drinks Intel in 2022, he has interviewed senior leaders from major international drinks groups, developing a deep understanding of brand strategy, market dynamics and category performance. As Head Judge of the Global Drinks Awards, Olly brings independence, analytical rigour and sector-wide perspective, ensuring panels are balanced, scoring is structured and outcomes reflect genuine trade relevance rather than personal preference.